Audi – Born of powerful ideas

The Audi R8 was the marque's first entry in the high-end sports car sector. It was a narrow market, dominated by an all-powerful number one: the Porsche 911.

Audi – Born of powerful ideas

Client: Audi AGBrand: Audi R8Campaign: Born of powerful ideasCategory: Automotive


Audi broke new ground when it entered the market for high-end sports cars with the R8. Previously, there had been no Audi model available...

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