Audi – Audi Q7

In spring 2006, Audi launched a new 'third-generation' sports utility vehicle in the European market, a sector dominated by major U.S.
  

Audi – Audi Q7

Campaign Title: Audi Q7 Launch CampaignClient Name: AUDI AGAgency Name: Kempertrautmann GmbHBrand Name: Audi Q7Category: Automotive: Vehicles

SUMMARY

In spring 2006, Audi launched a sports utility vehicle on the European market, in which U.S. manufacturers and direct competitors had been anchored in since the late-1990s. Today, the market is dominated by second-generation models - SUVs with increasing marketability. While their predecessors were based on truck engineering and offered little comfort or convenience, the current, second-generation models leverage technologies which offset lesser all-terrain capabilities...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands