Rugby Seats
Agency: Big Communications Ltd Advertiser: Auckland RugbyAwards: Small Budget (Silver)
Marketing Challenge
Auckland Rugby Membership enables rugby supporters to buy a season ticket that includes all round robin Super 12 and NPC matches, and one designated All Blacks test at Eden Park per year. In addition, Members have the right to purchase their seat for other matches (Super 12 semi finals or finals, All Blacks trial etc).
There had been a steady reduction in the number of season tickets year on year, as follows:...