Auckland Rugby - Rugby seats

An important contributor to the financial success of any sports franchise is ‘bums on seats’. For Auckland Rugby this is made up of Members (who hold annual season tickets) and supporters who buy their seats on a match-by-match basis.

Rugby Seats

Agency: Big Communications Ltd Advertiser: Auckland RugbyAwards: Small Budget (Silver)

Marketing Challenge

Auckland Rugby Membership enables rugby supporters to buy a season ticket that includes all round robin Super 12 and NPC matches,...