Attitudinal differences - comparing people who belong to multiple vs. single panels
Dimitrio Casdas, Brian Fine and Con Menictas
This paper addresses the representativeness of panellists who are in multiple panels as compared to those in one or a limited number of panels.
Attitudinal differences – comparing people who belong to multiple vs. single panels
Dimitrio Casdas, Brian Fine and Con MenictasAMR Interactive, Australia
INTRODUCTION
The Environment
We are in a dynamic environment, where online research growth is enormous,...