Attitude Toward the Site II: New Information

Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration.

Attitude Toward The Site II: New Information

Qimei ChenUniversity of HawaiiSandra J. Clifford General Mills andWilliam D. Wells University of Minnesota

 

In an earlier report1(Chen and Wells, 1999), we presented a reliable, easy-to-use, face-valid rating...