Attitude Toward The Site II: New Information
Qimei ChenUniversity of HawaiiSandra J. Clifford General Mills andWilliam D. Wells University of Minnesota
In an earlier report1(Chen and Wells, 1999), we presented a reliable, easy-to-use, face-valid rating scale that measures attitudes toward internet communications. We also presented three content scales that account for most of the variance in overall evaluation. Because these scales were based on one set of websites and one set of raters, it seemed possible that they might not work as well in other rating situations. We report here on...