Attitude formation onlin - how the consumer’s need for cognition affects the relationship between attitude towards the website and attitude towards the brand

Maria Sicilia, Salvador Ruiz and Nina Reynolds

This paper applies traditional models of attitude formation, based on the elaboration likelihood model, to the internet.
  

Attitude formation online

How the consumer's need for cognition affects the relationship between attitude towards the website and attitude towards the brand

Maria SiciliaUniversity of Murcia

Salvador RuizUniversity of Murcia

Nina ReynoldsBradford...

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