Attitude formation onlin - how the consumer’s need for cognition affects the relationship between attitude towards the website and attitude towards the brand

This paper applies traditional models of attitude formation, based on the elaboration likelihood model, to the internet.
  

Attitude formation online

How the consumer's need for cognition affects the relationship between attitude towards the website and attitude towards the brand

Maria SiciliaUniversity of Murcia

Salvador RuizUniversity of Murcia

Nina ReynoldsBradford University

INTRODUCTION

In the past decade the development of the internet has had a massive impact on integrated marketing communications in general and advertising in particular. Websites, the most visible communication activity on the internet (Karson & Korganondar 2001), allow easy and rapid interaction to take place between consumers and organisations (Ha & James 1998; Coyle & Thorson 2001). A website usually provides...

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