Attitude formation online
How the consumer's need for cognition affects the relationship between attitude towards the website and attitude towards the brand
Maria SiciliaUniversity of Murcia
Salvador RuizUniversity of Murcia
Nina ReynoldsBradford...
Attitude formation onlin - how the consumer’s need for cognition affects the relationship between attitude towards the website and attitude towards the brand
This paper applies traditional models of attitude formation, based on the elaboration likelihood model, to the internet.
