Why digital packaging is a huge opportunity, and a colossal challenge

Explains how digitally connected packaging presents a challenge and an incredible opportunity for companies looking to integrate further into consumers’ lives.

In a world where tech can be integrated into everything — from brushes that give you a daily update on hair breakage to interactive beer bottles — digitally connected packaging presents both a challenge and an incredible opportunity for companies looking to integrate further into consumers’ lives.

In truth, the possibilities for brands are almost endless. Smart packaging presents an opportunity to transform a physical interface into an interactive brand tool. Brands can add real value to their customers’ lives, going beyond the everyday and offering a means of connecting products to the burgeoning Internet of Things.

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