Where Are My Super Bowl Ads?

James Cahill

This article looks at why Super Bowl ads are beneficial to brands outside of the US and how they can successfully get involved whilst maintaining relevance and lowering costs.

An American's opinion about why advertisers should look to the Super Bowl for digital marketing opportunities outside of the US

This Sunday is Super Bowl Sunday. For an American living in London that means a few things. First, you have a chance to reconnect with family and friends over one of the most American of sports. Second, many ex-pats book the next day off in order to recover on Monday. And finally, you get the unique chance to answer dozens of questions about a sport that is relatively obscure outside of the U.S.

"Does an American Football game really last...

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