Y&R
Y&R is one of the leading global marketing communications companies, comprising the iconic Y&F advertising agency; VML, one of the world's most highly regarded digital agencies; premier mobile marketing marketing and retail network Labsto and Bravo, our integrated solutions agency for multicultural marketplace
A combination of unique socio-economic factors, cultural idiosyncrasies and the growing number of highly engaged social media users has led the "connected" generation of Saudi Arabia to develop a new business model: services, ready-made and made-to-order goods are being promoted, sold and delivered by private individuals almost entirely using Instagram and WhatsApp.
This highly efficient,...