Social Media Has Revolutionized the Healthcare Industry

This article argues that pharma should, as an industry, begin to change its thinking on social media use in the marketing mix from a tool of promotion to a tool of engagement.

Social Media Has Revolutionized the Healthcare Industry

Ritesh Patel Ogilvy CommonHealth Worldwide

The marketing function of the pharmaceutical industry needs to begin focusing on changing its thinking around social media, to more of an engagement-oriented...

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