OgilvyOne Viewpoint #11 - Get a Second Life
Giles Rhys Jones
Second Life can be a dangerous place for ad agencies and brands. But taking a risk to engage and converse with the residents of this world can yield surprising results.
AT THE MENTION OF SECOND LIFE, twitter, widgets, wikis or any other Web 2.0 application, people often undergo a marketing (and common sense) bypass. This is often a result of the nonsense being peddled around the communications industry, usually to the detriment of marketers who are paying people a lot of money to explain it to them.