OgilvyOne Viewpoint #11 - Content: The secret weapon that fuels sales
The sales and marketing gap is narrowing, thanks to digital channels that make rich, targeted and timely content more accessible than ever.
GROWTH IS THE NAME of the game. But for many, that means taking risks by entering new markets and finding new ways to further penetrate existing markets. With so much at stake, neither sales nor marketing has the time or money to go it alone. Working together, they stand a chance to help their companies grow in multiple dimensions at the same time. Yet the...