Ogilvy on Recession - Optimising the Marketing Budget in Recession

How to increase your profit when times are tough? We face one of the most challenging business environments for years.

Ogilvy on Recession - Optimising the marketing budget in recession

Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young

INTRODUCTION

"It is not the strong, nor the intelligent who survive, but those who are...