Millennials: Understanding the Past, Present and Future of America's Most Promising Generation

This paper looks at millennials in America, considering their past, present, and future, as the country's 'most promising generation,' and warns against overgeneralization.

Millennials: Understanding the Past, Present and Future of America's Most Promising Generation

Todd Metrokin Ogilvy Public Relations

Preface

Born between 1981 and 1997, many Millennials are just now entering their adulthoods, yet it already appears they're the most researched, measured, and surveyed population in history. We're paying close attention because we know their choices will imp

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