Marketing to the new majority

According to the 2010 US Census, 38% of the USA's total population is comprised of ethnic minorities, and more than 50% of those under 18.

Marketing to the new majority

David Burgos and Ola MoboladeMillward Brown, Ilinois and Firefly Millward Brown, Connecticut

Majority Minority

You most likely already knew it, or at least felt it when walking down the street in your neighborhood, but the 2010...

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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