Many faces of the real China

This paper challenges seven myths about Chinese consumers. It cites evidence contradicting widely-held perceptions that China is a homogenous market, that Chinese traditions are being eroded, and that the Chinese are not interested in environmentalism or willing to buy higher-priced goods.

Many faces of the real China

Kunal Sinha with Mickey Chak

China is a country still perceived in the outside world through a series of stereotypes. In this year's Grand Prix-winning study, Kunal Sinha, with Mickey Chak, uncovers the reality beneath seven false perceptions about China – one of which is the extraordinary diversity of Chinese people and culture.

There is a popular thesis about China, one that is reinforced by articles and books, that China is this huge consumer market which is controlled and kept unified by a strong central government, where everyone speaks and...

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