Learning to Read the River: Using Math Marketing to Increase Your Return on Investment
Dimitri Maex
INTRODUCTION
Yesterday was just a normal day. When the alarm on my cell phone blasted me out of a dream at 6:15, I fumbled for the snooze button to get a few more precious minutes of sleep. A few winks later, I rolled out of bed and lurched from the shower to the closet and then headed to the kitchen for breakfast. Thus refreshed, I stepped out of my apartment, picked up the New York Times from my doorstep and took the subway to...