Perspectives 2008: Sliders
A new tool for aiding brand portfolio decisions
Imagine for a moment that you are the CEO of a $1 billion-plus, single-brand company that has a strong track record of growth and a valuation driven by the expectation that growth will continue. The pressure is on.
Like many other CEOs who’ve faced this situation, you start taking a look at acquisitions to help keep the fires burning. The right opportunity comes along. It’s a good fit for your organization. It takes advantage of some of your core manufacturing competencies. The price is right so you...