Information, the antidote for fear

Ilaria Catastini and Viviana Poletti explore how the media and press influence public opinion and the collective perception of risk and to what extent participation in the decision process counts.

Information, the antidote for fear

Ilaria Catastini and Viviana Poletti Hill & Knowlton Gaia

From the fear of nuclear energy to opposition towards biotechnology regarding food up to the psychosis of the Avian flu: what role does the perception of risks and benefits play in forming public opinion? How do the media and press influence public opinion? How much does participation in the decisional process count?

“An occasion to be fearful is one of the few things that isn't scarce in these days which are sadly lacking in certainties, guarantees and security,” wrote Zygmunt Baumann in his essay...

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