Here Be Dragons: Towards a New Definition of Creativity

This essay argues for a new definition of creativity according to bandwidth, departing from the insight that at least two-thirds of human communication is non-conscious and non-verbal.

Here Be Dragons: Towards a New Definition of Creativity

Mike Garner Chemistry

It is said that medieval maps often bore the legend 'Here be dragons', inscribed around their borders to indicate those areas that lay beyond the limits of human knowledge.

In Excited by this clearly booming, but previously unexplored economic sector, governments around the world rushed to quantify the scale of the opportunity with what they termed 'Creative Industries Mapping Projects'.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands