Faceless People and Unsung Heroes: Imperatives for Celebrity Advertising in China

Not even one among the top 100 star celebrities in China, is a son or daughter of anyone famous – they are all virtually self-made success stories.

Faceless People and Unsung Heroes: Imperatives for Celebrity Advertising in China

Saurabh Sharma and Jason Spencer Ogilvy & Mather, Beijing; Millward Brown ACSR, Shanghai

There is no Paris Hilton in Beijing. In fact there is no Paris Hilton among all the 1.3 billion people in China. Out here, celebrities are not sons and daughters of someone – they are all self-made. They are the first generation of Chinese succ

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