Brands That Do: Building Behavior Brands
Time to be on your best behavior
Is it the "Great Age of the Brand," as business guru Tom Peters has declared, or is it the "Twilight of the Brands,"...
Brands That Do: Building Behavior Brands
This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.
