Black Friday PR Operation Impact, 2016

This article examines the phenomenon of Black Friday, the one-day shopping frenzy and a US retail export to the UK, and considers its effects on brands.

A Very British Black Friday

Piers Guilar and Alasdair Lennox Fitch

Executive Summary

Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock as they get a good chunk of Christmas sales in the bag.

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