Beyond The Tiers
A new systematic to growth in China
Despite its relative recent slow-down in economic performance, China is still one of the most dynamic and most prosperous markets in the world. To make apt investment decisions, international and Chinese brands alike need to look for rich data that will provide an accurate picture of China's investment landscape.
But neither China's traditional City Tier System nor "political" consumer classifications such as "the middle class" provide enough granularity for marketers to make apt investment decisions.
Our White Paper on "Beyond the Tiers" provides a new systematic of "Connected Cities" for market segmentation across China and suggest "Connected Consumers" as new lens to identify growth potentials for brands.
For Most Brands, China Still Offers Major Growth Opportunities
For most consumer-facing Multinational Companies (MNCs), unlocking new consumer segments is key. And China, despite its relative recent slow-down in economic performance, is still one of the most dynamic and most prosperous markets in the world.