Becoming Business Bilingual

Language is key to exploring how communication professionals can help keep brands – and ourselves – valuable in the boardroom by becoming adept bilinguals and rewiring our thinking using another language: the C-suite's.

The language we use around a brand's value wires us to think and behave in a way that reinforces it. In this essay, I explore how we as communication professionals can help keep brands - and ourselves - valuable in the boardroom by becoming adept bil

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