Authentic Brands: From transparency to full disclosure

This article examines what consumers in UK, USA and China think about the honesty, transparency and ethics of brands.

Authentic Brands: From transparency to full disclosure

Louise Fernley with Geoff Beattie Cohn & Wolfe, London


  • Introduction and Executive Summary
  • Part one: The transition from transparency to full disclosure to full disclosure
  • Part two: Cynical, curious and campaigning – today's consumer
  • Part three: Full disclosure in practice and four fundamental truths


An international picture...

From the London whale of JP Morgan to the Russian asylum sheltering America's NSA whistle blower Edward Snowden, if there is one thing that the recent string of media revelations affecting multinational businesses has taught us, it's this:

There is now no aspect...

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