Authentic Brands: From transparency to full disclosure
Louise Fernley with Geoff Beattie Cohn & Wolfe, London
- Introduction and Executive Summary
- Part one: The transition from transparency to full disclosure to full disclosure
- Part two: Cynical, curious and campaigning – today's consumer
- Part three: Full disclosure in practice and four fundamental truths
An international picture...
From the London whale of JP Morgan to the Russian asylum sheltering America's NSA whistle blower Edward Snowden, if there is one thing that the recent string of media revelations affecting multinational businesses has taught us, it's this:
There is now no aspect...