Attention metrics can help marketers evaluate and invest appropriately in CTV opportunities

Looks at the role attention can play as a metric for understanding the cross-platform value of TV buys, especially as connected TV becomes increasingly popular among viewers and marketers.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

As the annual upfront season in the US – when brands strategize about their TV investments for the year – heats up, marketers find themselves developing...