Attention marketing in the network economy

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market.

Attention Marketing In The Network Economy

Rory MacLeodResearch Fellow, NCR Knowledge Lab, United Kingdom.

INTRODUCTION

'You could spend the rest of your life on the internet … It's information overload.' (Female, age 25-30 London, 1998)

'It's annoying...