Attention is here to stay: What now?

With Australian advertising’s strong appetite for attention metrics, Amplified’s Karen Nelson-Field and Carole Lydon examine what's next for attention and how to leverage attention data.

This article is part of a Spotlight series on the New Attention Economy in Australia. Read more

While it feels like 2022 is the year that attention as an advertising metric dropped, it really has been one of those five-year overnight sensations. Amplified...

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