AT&T: The Right Choice campaign (1980s)

Facing its first competition after half a century of monopolizing long-distance telephone service, American Telephone & Telegraph Company (AT&T) ran "The Right Choice" advertising campaign to urge consumers not to choose another phone company.

AT&T: The Right Choice campaign

Susan Risland

Overview

Facing its first competition after half a century of monopolizing long-distance telephone service, American Telephone & Telegraph Company (AT&T) ran "The Right Choice"...