AT&T: Put It In Writing campaign
Alan JoyceOverview
In 1990 AT&T Corporation began to feel the sting of competition. The telecommunications giant had once been the largest corporation in the world; with $155 billion in assets, it was bigger...
AT&T: Put It In Writing campaign (1989)
In 1990 AT&T Corporation began to feel the sting of competition. The telecommunications giant had once been the largest corporation in the world; with $155 billion in assets, it was bigger than General Motors, Mobil, and Exxon combined.
