AT&T: Let Your Fingers Do The Walking campaign (1962)

In 1962, for the first coordinated nationwide Yellow Pages advertising campaign, AT&T turned to its advertising agency of nearly 30 years, Cunningham & Walsh, to create a fresh, memorable idea.

AT&T: Let Your Fingers Do The Walking campaign

Chris John Amorosino

Overview

In 1962, for the first coordinated nationwide Yellow Pages advertising campaign, AT&T turned to its advertising agency of nearly 30 years, Cunningham & Walsh,...