ATS Euromaster - A new paradigm for tactical retailer advertising

Steve McCarron and Peter Harris

This paper illustrates one of the golden rules of retailing: ‘retail is detail’. Rather than using a ‘one size fits all’ approach, BDH\TBWA devised a framework for highly localised tactical advertising that could be fine-tuned to the needs of individual car repair centres.

Automotive accessories retail
United Kingdom

Agency: BDH\TBWA

Authors: Steve McCarron and Peter Harris

ATS Euromaster – A New Paradigm for Tactical Retailer Advertising

INTRODUCTION

Plenty of ink has been spilt on demonstrating how 'brand building' campaigns have supported positive sales uplifts...

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