ATP: Your Future

ATP needed to educate Danes on the ATP Lifelong Pension. Though important, the subject was often seen as boring, so a multimedia campaign reached out to interest Danes in how the pension would affect their future.

ATP: Your Future



Category: Financial Products and ServicesCountry where program ran: DenmarkDate program started/ended: May - October 2008

Product Description: ATP administrates a number of publicly regulated plans and services, including the pension plan ATP Lifelong Pension, which to this day remains the most significant pension payment for approx. every 6th Dane who retires. ATP is also by law obligated to inform the Danish resident about ATP Lifelong Pension.

Advertiser/Client Name: ATPMedia Channels: Direct MailEmailWeb AdvertisingWeb Development


Marketplace Challenge:

As a pension company for...

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