Atlantic Records: Leaning into TikTok to take Cardi B to #1

Billy Ryan, Charlotte Vandervelde, Nick Shields

Atlantic Records, the music record label, executed a marketing campaign for Cardi B's new song 'WAP' in the UK.

Campaign details

Brand: Atlantic RecordsBrand owner: Warner Bros.Entrant company: the7stars - United KingdomIdea creation: the7stars LondonMarket: EuropeSector: Leisure & entertainmentMedia channels:Online video, Point-of-purchase, In-store, Radio &...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today