Atlantic Records: Leaning into TikTok to take Cardi B to #1

Atlantic Records, the music record label, executed a marketing campaign for Cardi B's new song 'WAP' in the UK.

Campaign details

Brand: Atlantic RecordsBrand owner: Warner Bros.Entrant company: the7stars - United KingdomIdea creation: the7stars LondonMarket: EuropeSector: Leisure & entertainmentMedia channels:Online video, Point-of-purchase, In-store, Radio &...

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