Campaign details
Brand: Atlantic RecordsBrand owner: Warner Bros.Entrant company: the7stars - United KingdomIdea creation: the7stars LondonMarket: EuropeSector: Leisure & entertainmentMedia channels: Online video, Point-of-purchase, In-store, Radio & audio, Outdoor, Out-of-homeBudget: Up to 500k
Executive summary
In August 2020 we were briefed on an explicit and borderline unmarketable Cardi B track – WAP (google it!). We signed an NDA with Atlantic Records and were given 7 days to plan and buy a campaign with a bemused set of media owners. A week after release the track...