Summary
Atlanta United is more than a soccer club — it's a reflection of Atlanta's culture. So in June 2021, when they were the only MLS club awarded a third kit, it had to be more than just another colorway. Featuring 13 messages of unity in 11 global languages, the Unity Kit was born.
This kit needed a launch event unlike any other — a moment that would bring supporters and the city together in a powerful representation of unity. But we couldn't just talk about unity as an ideal, we had to show it in action, especially given the...