Atlanta and beyond. GPS and traffic modeling come together in a state-of-the-art ratings system for ambient media

James Tobolski, William Rose, William McDonald and Joshua Chasin

This paper focuses on the ways the best practices of traffic and media research have converged in an Out-of-Home ratings service, emphasizing what is new - and what remains the same - about audience measurement informed by those two fields.

Atlanta and Beyond

GPS and Traffic Modeling Come Together in a State-of-the Art Ratings System for Ambient Media

Joshua Chasin Warp Speed Marketing, Inc., United States

William McDonaldChief Statistical Officer, Arbitron Inc., United States

William RoseGeneral...

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