Atlanta and beyond. GPS and traffic modeling come together in a state-of-the-art ratings system for ambient media

This paper focuses on the ways the best practices of traffic and media research have converged in an Out-of-Home ratings service, emphasizing what is new - and what remains the same - about audience measurement informed by those two fields.

Atlanta and Beyond

GPS and Traffic Modeling Come Together in a State-of-the Art Ratings System for Ambient Media

Joshua Chasin Warp Speed Marketing, Inc., United States

William McDonaldChief Statistical Officer, Arbitron Inc., United States

William RoseGeneral...