AstraZeneca: New normal, same cancer

AstraZeneca, a pharmaceutical company, launched a campaign in the UAE to raise awareness about the importance of diagnosing cancer early and accessing treatment once diagnosed, even during a pandemic.

Across the globe, the pandemic deterred patients from seeking medical attention for new symptoms or attending routine checks.

H+K partnered with AstraZeneca to launch an integrated campaign in the UAE - called New Normal, Same Cancer - focused on getting people back to cancer care during the pandemic.

A sustained campaign throughout the year, we focused on driving awareness of the other 'big C' (Cancer) during a time where COVID-19 dominated the conversation.

Through this campaign, we had a reach of over 6.7 million people in the UAE on social media alone, as well as increasing patient footfall in clinics...

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