AstraZeneca: New normal, same cancer

AstraZeneca, a pharmaceutical company, launched a campaign in the UAE to raise awareness about the importance of diagnosing cancer early and accessing treatment once diagnosed, even during a pandemic.

Across the globe, the pandemic deterred patients from seeking medical attention for new symptoms or attending routine checks.

H+K partnered with AstraZeneca to launch an integrated campaign in the UAE - called New Normal, Same Cancer - focused on getting...