AstraZeneca: Explain it with a heart... of augmented reality

AstraZeneca, a pharmaceutical company, developed an app using augmented reality (AR) to help cardiologists in Spain explain to their patients the specifics of the pathologies they suffer from.


Explain it with a heart... of augmented reality.

AstraZeneca and BCW developed an augmented reality application to help cardiologists explain to their patients the pathologies they might suffer from and the treatment options available to them. This app served as both an expression of the company's innovative nature and a solution that is easy to use and integrates seamlessly into the existing dynamics of cardiology as a medical practice.

Usage data monitored in the days following its launch at a medical congress showed that the solution had been well received.

The Challenge: Helping The Cardiologist- Patient Conversation

When she...

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