AstraZeneca: Explain it with a heart... of augmented reality

AstraZeneca, a pharmaceutical company, developed an app using augmented reality (AR) to help cardiologists in Spain explain to their patients the specifics of the pathologies they suffer from.

Overview

Explain it with a heart... of augmented reality.

AstraZeneca and BCW developed an augmented reality application to help cardiologists explain to their patients the pathologies they might suffer from and the treatment options available to them....

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