Asthma Fund Holland - COPD Kills (Netherlands)

There was a need to increase awareness and knowledge about COPD among the general public and the at-risk group (smokers/ex-smokers from age 40 upwards).

Asthma Fund Holland – COPD Kills (Netherlands)

Agency name: Living the brand Client name: Asthma Fund Holland Category: Cause or Charity/Non-profit Marketing

BACKGROUND

In comparison with other life-threatening illnesses such as cancer and diseases of the heart and circulatory system, there is much less awareness of COPD as a serious disease; nevertheless, twice as many people die of COPD that of breast cancer. There was a need to increase awareness and knowledge about COPD among the general public and the at-risk group (smokers/ex-smokers from age 40 upwards). Research and provision of information was received from...

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