ASTAS, an Attitudinal Measure of STAS, Effects Enabling the Comparison and Brand Media and Effects in Different Periods

ASTAS is an attitudinal measure of STAS-like effects of different campaigns, brands and media. It is developed in the Nordic countries in the absence of 'real single source data' and with a media environment dominated by print advertising.
  

ASTAS: An Attitudinal Measure of STAS Effects Enabling the Comparison and Brand Media and Effects in Different Periods.

Professor Flemming Hansen econ, dr.Copenhagen Business School and Gallup/TNS.

The STAS Concept

Basically, STAS is...