ASTAS: An Attitudinal Measure of STAS Effects Enabling the Comparison and Brand Media and Effects in Different Periods.
Professor Flemming Hansen econ, dr.Copenhagen Business School and Gallup/TNS.
The STAS Concept
Basically, STAS is...
ASTAS, an Attitudinal Measure of STAS, Effects Enabling the Comparison and Brand Media and Effects in Different Periods
ASTAS is an attitudinal measure of STAS-like effects of different campaigns, brands and media. It is developed in the Nordic countries in the absence of 'real single source data' and with a media environment dominated by print advertising.
