Associação Brasileira de Psiquiatria: Alexa's Burnout

The Brazilian Association of Psychiatry, a non-profit organisation, raised awareness of burnout suffered by a third of working Brazilians, by changing all Alexa devices in Brazil.

Campaign video: Associação Brasileira de Psiquiatria – Alexa's Burnout

Selected creative: Associação Brasileira de Psiquiatria – Alexa's Burnout

Credits

Creative agency: Africa São Art Director: Caio Soares / Pedro EspilotroChief Creative Officer: Sergio GordilhoCopywriter: Fillipi LonguiniCreative Director: Marcelo Bruzzesi / Nicholas Bergantin / Rodrigo AdamDirector of Special Projects: Juliana LeitePR: Carina Miranda / Carolina Capozzi / Fabiana AntacliSpecial Projects team: Caio Rodrigues / Fernando Alonso / Isabela Levy / Lica de Souza / Thays Miranda PauloStrategy: Aldo PiniSustainability & Institutional Relations Director:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands