Assessing the research base for the policy debate over the effects of food advertising to children

Research suggests a modest direct effect of food promotion (in the main, television advertising) on children’s food preferences, knowledge and behavior.

Assessing the Research Base for the Policy Debate Over the Effects of Food Advertising to Children1

Sonia LivingstoneLondon School of Economics and Political Science

THE DEBATE OVER THE EFFECTS OF FOOD ADVERTISING ON CHILDREN

There have been widespread academic,...