Assessing shifts in shopper purchase behaviour – how digital media has changed consumer expectations

There has been a seismic shift in how consumers gain access to and leverage information. While the digital impact has been felt across many sectors, the shift has had a particularly profound impact on the global retailing industry.

Assessing shifts in shopper purchase behaviour – how digital media has changed consumer expectations

Philip C. BonannoThe Leading Edge, Australia

INTRODUCTION

Nearly one decade into the 21stcentury, we have witnessed a seismic shift in how consumers...

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