Assessing mobile-based online surveys: methodological considerations and pilot study in an advertising context

This paper attempts to measure the value of an integrated business idea to enhance the hard work of an entire business returning to growth.
  

Assessing mobile-based online surveys: methodological considerations and pilot study in an advertising context

Shintaro OkazakiUniversidad Autónoma de Madrid Spain

INTRODUCTION

The internet-enabled mobile handset has rapidly achieved worldwide...

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