Assessing individual respondents' quality - an innovative scoring system

Christian Loeb and Adriane Hartmann

This paper introduces a new method to assess respondent quality before inviting them to clients' surveys.

Assessing individual respondents' quality – an innovative scoring system

Christian Loeb and Adriane HartmannMediaTransfer AG Netresearch & Consulting, Germany

WHY DO WE NEED TO MONITOR RESPONDENT QUALITY?

Respondents who fake responses are the nightmare of all panel managers. They enter bogus data in order to receive a participation incentive; they click through questions without reading; they might even try to enter a panel using multiple identities. Some of these cases are noticed ex-post and removed during data cleaning, but some enter the final data and dilute or bias results.

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