Asperox: Magic yellow, effective power in 5 seconds!

Grease remover Asperox Magic Yellow grew the category to expand its market penetration in Turkey.

Where were we?

After the launch of Asperox Magic Yellow, we had quickly gained consumer trust and satisfaction, becoming the market leader in a very short period.

Magic Yellow, at its core, was an extremely effective grease remover, particularly favored for use in the kitchens of our target audience.

Our launch campaign had predominantly focused on kitchen scenes, emphasizing how grease could be effortlessly removed in just 5 seconds. Yet, we had invested significantly less in showcasing our product's impact on different surfaces.

Why were we there?

Asperox Magic Yellow was effective not only on kitchen grease but also on...

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Insights Team
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