Asperox: Effective power against limescale – Asperox magic blue!

Asperox, a brand of detergent and degreaser, increased market share and household penetration by conveying benefits to consumers.

Where Were We?

Following the launching of Asperox Sarı Güç (Asperox Magic Yellow), we had gained the trust and achieved the satisfaction of customers, expanded the category, and become the market leader by far. Sarı Güç was fundamentally a high-power oil solvent in terms of formulation and had an immediate effect in removing the stains. However, we saw that there was a need in the market for a powerful product for limescale which was another important type of stain. We aimed to develop a different product formulated and specialized on lime, and our new product, Asperox Mavi Güç (Asperox Magic...

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