Aspercreme: Sanofi CHC Asperqueen

Aspercreme, a topical pain relief cream brand, increased sales, purchase intent, and reach by capitalising on the TikTok trend of #HeelHacks.

Campaign details

Brand: Aspercreme Brand owner: Sanofi Entrant company: Havas MediaIdea creation: Havas Media New York Market: North America (general region) Sector: Non-prescription, OTC products Media channels: Online video, Word of mouth, Influencers, KOLs, Online display, Public relations, Events & experiential Budget: 1 - 3 million

Executive summary

Aspercreme has been a trusted brand in the topical pain management category for many years, with a reputation for providing effective pain relief. The brand has traditionally been aligned with an older demographic. 82% of Aspercreme’s...

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