Asociación Vivir / Ambato's Cantonal Human Rights Protection Council: Mother Blanket

Vivir Association, an NGO, redesigned a traditional Andean swaddling blanket in Latin America into Mother Blanket, a tool prevent undernourishment.

Campaign video: Asociación Vivir / Ambato's Cantonal Human Rights Protection Council – Mother Blanket

Credits

Creative agency: Oglivy BogotáArt Director: Danny Marmol / Diego BenitezCCO Latam: Jessica ApellanizCopywriter: Manuel Hoffmann / Salome CastellanosCreative Director: Sebas BarreraECD: Andres VallejoExecutive Director: Sandra ValdesGraphic Designer: Geovanny Flores / Javier Galfré / Jorge BenitezHead of Art: Alejandro M BottasProducer: Abel MenendezVP Creative:Juan Pablo Alvarez...

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