Asociación Vivir / Ambato's Cantonal Human Rights Protection Council: Mother Blanket

Vivir Association, an NGO, redesigned a traditional Andean swaddling blanket in Latin America into Mother Blanket, a tool prevent undernourishment.

Campaign video: Asociación Vivir / Ambato's Cantonal Human Rights Protection Council – Mother Blanket

Credits

Creative agency: Oglivy BogotáArt Director: Danny Marmol / Diego BenitezCCO Latam: Jessica ApellanizCopywriter:Manuel Hoffmann / Salome Castellanos...